This is my personal blog where I will publish pieces on direct marketing communication, customer data analysis or other topics.
I studied quantitative marketing and graduated from The University of Groningen in The Netherlands with focus on analysis of customer data, marketing modelling and research. Under the supervision of Professors Verhoef and Leeflang I started to work on Direct Marketing Communication and modelling of customer choice. My first contact with Direct Marketing Communication was in 2006. For past 10 years, this topic fascinated me because it stands between the creative and the exact data world. I am not mathematician, but I enjoy structuring customer behaviour through data as well as creating creating direct marketing strategies.
In 2010 I decided to return to Slovakia and found Pricewise together with partners. In short time we delivered many successful project in the area of quantitative marketing. Within Pricewise I have built a team, which stands behind direct marketing communication and data analysis of loyalty programmes like GOPASS or Medusacard. In Pricewise I also participate on creating concepts of Loyalty programmes or on project focused on better pricing.
I am passionate about nordic as well as downhill skiing. I like the world of ski resorts. In summer I spend time mountain biking. On occasional basis I devote some time to modern fencing.